3-Day Live Event Reveals…
How To Turn Your Music into Content That Builds A Brand And Creates A Sustainable Music Career.
We'll help you build your content strategy from the ground up, LIVE, together during our 3-Day Event.
What You'll Walk Away With:
You’ll finally understand your artistic identity and how to turn it into content without feeling cringe
You’ll have the 4 E’s Framework to create a proven, repeatable system you can use for every release this year
You’ll know how to evaluate your own content without needing labels, comments, or algorithms to validate it
A Month of Content Ready to Post, including 15+ content ideas and a clear plan so you can execute with confidence and get results on your own your momentum from day one.
There Are 2 Paths Forward
If you don't act, nothing changes. The problem is that most people
don't know what to act upon. That's why I've created this challenge.
When you join the Headliner Unleashed Challenge, you'll learn how to start your authentic brand
and build your content system from scratch, you'll get hours of content, resources, and LIVE feedback.
1. With This Event
You'll have clarity on what steps to take to build your brand as an artist
You'll get a clear brand identity that makes you stand out in a saturated market
You'll know exactly what to post so your content feels authentic.
2. Without This Event
You'll lack the clarity on what to execute and need to figure things out through trial & error.
You'll miss out on the best opportunity of 2026 to build your brand as an artist.
You’ll still be making great music that nobody ever hears.
➡️ Secure your Spot in the Headliner Unleashed Challenge Now
For A Special One-Time Payment of Just $67!
CHALLENGE STARTS IN:
HERE'S WHAT'S COVERED DURING
THE 3-DAY LIVE CHALLENGE
2 DIFFERENT TICKETS: GA AND VIP
A Comprehensive Look at What You'll Experience in the 3-Day LIVE Challenge
💣 DAY 01
🗓️ MARCH 1st
⏰ 6PM PST
YOUR BRAND IDENTITY
(Special Guest Nick Ruffalo)
Build a magnetic brand that turns your music & story into a content engine.
Get the 4 E’s framework and how to self-review content
Get the Guiding Track Method to model what works & never start from a blank page.
🎥 DAY 02
🗓️ MARCH 2nd
⏰ 6PM PST
CONTENT STRATEGY
(Special Guest Sammi Sadicario)
Translating your identity into consistent messaging, tone, and content angles
See the frameworks in action with live breakdowns & real case studies.
Master content iteration to build real momentum with every post.
🤝 DAY 03
🗓️ MARCH 5th
⏰ 6PM PST
LIVE IMPLEMENTATION CALL FOR VIP's ONLY
For GA's
Able to join LIVE call but only VIP's will receive feedback
For VIP's
Get LIVE Feedback on YOUR content to find out exactly what to do next.
Pinpoint the exact reason your content isn’t connecting with your audience.
Walk away with a clear, actionable plan for improvement
VIP MEMBERS ONLY
LIVE Implementation Hot Seats!
⭐️ 1-Extra LIVE Implementation Event - Only You Can Get Your Content Reviewed
⭐️ 1-1 Strategy Call With Zack
Meet Your Hosts
Zack Gray
Zack Gray has been in the music industry for over 20 years.
He's a singer, songwriter, and producer with 100+ million streams, major festival performances, and collaborations with top labels and artists you know.
Now he runs Modern Headliner, helping artists build real fan bases, authentic brands, and sustainable careers without relying on labels or gatekeepers.
Point being: Zack knows his sh*t when it comes to making it as an artist today.
Nick Ruffalo
(Special Guest)
Nick is a personal brand specialists.
As the SVP of Digital Marketing at Big Loud Rock and founder of the Unleashed agency, he's the man behind artists generating over 200 million organic views and 60 million streams.
He'll teach you how to find your authentic brand, how to produce creative content, and build a fanbase.
Sammi Sadicario
(Special Guest)
"COO and Audience Psychology Nerd"
Most artists fail because they're talking to themselves instead of solving a problem for their audience.
As COO and Managing Partner at unleashd creative, Sammi leads story strategy and audience connection using our TV Show Content Strategy to bridge the gap between what an artist authentically is and what their audience actually needs.
With 5 years in marketing, 300+ artists worked with, and a background in performance psychology, she can diagnose why your content isn't working in five minutes.
Learn 10+ Year’s Worth of Content & Personal Brand Secrets in Just 3 Days!
CHALLENGE STARTS IN:
WHO IS THIS CHALLENGE FOR?
Does any one of these sound like you?
Artists, DJs, and producers who make great music but struggle to get it heard
You want to build a real fanbase organically, without depending on labels, playlists, or gimmicks
You know your music is strong, but content and branding feel unclear, forced, or inconsistent
Artists who know they need to make content but feel lost, cringe, or completely overwhelmed
Any of these ring a bell?
That’s me! Sign me up for the Headliner Unleashed Challenge.
Who this is NOT for:
🆇 You’re a total beginner (no finished releases, no real production or DJ experience yet)
🆇 You’re looking for music production tutorials or technical feedback (this is about branding + content strategy)
🆇 You’re unwilling to create content during the 3 days because it feels “cringe,” beneath you, or not part of the job
Most EDM Artists Are Working Hard in All the Wrong Places.
Working harder, creating
playlists,and searching for label deals is NOT
what's going to build you a real music career.
I learned this the hard way.
After 20 years in music, I had what most artists think they want:
100M+ streams. Festival slots. Collabs. Releases on top labels.
From the outside, it looked like I’d made it.
But behind the scenes?
I was burnt out, broke, and losing my love for music.
I was still serving tables to pay rent.
Chasing label deals that went nowhere.
Landing on editorial playlists that didn’t move the needle.
Waiting for the next “big break” that never came.
But still, I was left with less in my pocket.
I was working harder every year...
Even with all that “success,” I had:
• No control over my career
• No real fanbase
• No path forward that didn’t depend on gatekeepers and
algorithms
At the end of 2022, I quit music completely.
If Your Music Is So Good, Why Isn’t Anyone Listening?
The truth most artists don't want to hear:
Your music being good doesn't matter if no one knows who you are.
You can spend 80 hours perfecting a track, drop it on Spotify and… NOTHING.
Meanwhile, another artist with half your production skill is building a fanbase of thousands.
Because they understand this: Content is how people discover, connect with, and commit to you. Period. (And no — that doesn't mean selling out or dancing for the algorithm.)
What Actually Changed Everything...
When I came back to music, I focused on learning how to translate an artist's identity into content that makes people stop, listen, and care.
That's when I started working with an artist named Luvium.
Incredible music. 4,000 Instagram followers. Barely any traction.
We didn't change his sound, pay for playlisting, or run ads... We clarified his brand and built content that connected with the right fans.
In under a year:
• 4,000 → 50,000+ followers
• Spotify listeners: under 10K → 70K+
• Quit his job to go full-time on music
Why most artists still get stuck...
You watch a YouTube video, buy another course, post for a few weeks...
Nothing happens.
So you’re back in your studio.
Staring at your phone.
Second-guessing every post. Feeling stupid for even trying.
And eventually, you assume the problem is you.
But it’s not.
You’re not failing because you’re untalented.
You’re failing because you’re trying to figure this out alone, with no feedback and no system.
That's Why This Is a 3-Day LIVE Bootcamp!
Not another course.
Not more information.
Implementation. With guidance. In real time.
Hear The Stories of Other Artists
Learn How They Used Content to Built A Tribe of Loyal Fans
Dominic LUVIUM
"How Dominic Went From 4k Followers & Nearly Quitting to 100k+ Fans, 7.5M Streams, Full-Time Artist"
Jackson Heretixx
"From Stuck & Discouraged to 32M Views & Growing Fanbase"
AndyG
"From Stuck at 50 Followers to 10K in Just 2 Weeks"
SidePiece
SIDEPIECE worked with unleashd for full label services on their single "Cash Out," overseeing content strategy, paid media, and influencer marketing.
Beachcrimes
Beachcrimes began working with unleashd at the start of the 2025 holiday season... typically a "dead time" for music artists to release music.
Leondis
Leondis came to unleashd with the goal of finding a repeatable content series to grow his brand in the EDM space.
Results:
Implemented a "Golden Age of EDM" series which generated 10M+ views on TikTok in week 1 & over 20M+ views to date
Sabrina Carpenter remix used in 26K+ organic
UGC videosLaunched an official remix for The Hills star Heidi
Montag, reaching #1 on the iTunes Dance Charts & Top 10 Overall Charts
Join us for the Headliner Unleashed Challenge.
🗝️ General Admission
Only $67
What's included
Live Access to All 3-Day Events
Life-Time Recordings Access
Full Implementation Playbook (Resources & worksheets)
Live Q&A With Zack & Nick
You'll get redirected to the checkout page
to complete your enrollment.
Frequently Asked Questions
Is this a live event?
Yes. This is a live, interactive 3-day bootcamp, not a pre-recorded course. You will be on a live Zoom call with us, able to ask questions and get real-time feedback. This is happening on February 15th, 16th, and 20th.
How do I access the event?
After you register, you will receive a confirmation email with the private Zoom links for all three live sessions. Add them to your calendar then just click the link at the scheduled time, and you’re in.
What is the difference between a general admission and a VIP Ticket?
With General Admission, you get the complete 3-day system: the live training, the frameworks, and our full content blueprint. Everything you need to build your authentic brand from ZERO as an artist.
But if you want hands-on help directly from us to implement everything, VIP gives you live hot seats where we review your content, and an exclusive, private 1-on-1 strategy call with Zack. Spots are limited to 10 seats for VIP. (We want to keep it private)
How long will I have access to the replays?
FOR LIFE. Every session will be recorded, and you get lifetime access to the replays. If you miss a live call or want to revisit a specific framework, you can watch it anytime.
How long will this offer be available?
This is a live, one-time event. The doors will close on February 14th at 11:59 PM PST, or when all spots are filled. The price you see now is the lowest it will ever be. We believe in rewarding fast action-takers, so the price will increase as we get closer to the event.
What will I learn during this challenge?
You will learn our complete content & branding system for artists:
Day 1 (Feb 15th): Brand & Content Strategy. We'll reframe how you see branding and give you the core systems to build a world around your music. Nick Ruffalo will teach you the 4 E's framework (what "good" content actually is), the Guiding Track Method for modeling what already works, and how to test and iterate your content.
Day 2 (Feb 16th): Audience & Refinement. Sammi will show you how to translate your artist archetype into messaging, tone, and content angles that attract the right fans. Zack will walk through real artist case studies you can ethically "steal from".
Day 3 (Feb 20th): Live Feedback & Implementation. Nick and Zack will review your content live, applying the frameworks from the first two days. This is a feedback-heavy session where you'll get direct, actionable steps to improve. (Only VIPs get their content reviewed, but with general admission, you can still watch the call LIVE)
You walk away with a complete content blueprint, a brand worksheet, and a repeatable system you can use for every release moving forward.
I'm just starting out, is this for me?
This challenge is NOT for beginners. It is specifically designed for intermediate to advanced artists who already have good quality music but are struggling to get traction. The strategies we teach are about amplifying what’s already great. If you don’t have music you’re proud of yet, this will not work for you.
Are spots limited?
Yes. To make sure we keep our high standards, we are limiting the number of participants. For VIP, spots are strictly capped at 10 artists. This is to guarantee we can give you the direct feedback and 1-on-1 attention we’ve promised.